You may have noticed recently many best-in-class websites leveraging proactive chat pop-ups – you know, those “Can we help you” pop-up windows that can connect you to a support agent. As a consumer, they’re helpful to answer questions. But for the company providing it, there’s science/strategy behind those. They are intended to not only ensure…
Are you ready? Change is both rapid and profound across the Consumer Goods Industry–we’re now making, selling, and buying in entirely new ways. Old business models have been turned on their heads, or needs to be! The lines between Principal, Broker, Distributor and End Consumer are blurring as new technologies are transforming the connected customer.…
Buyers and decision makers are rapidly changing and doing more and more research prior to making decisions. Traditional selling efforts and Sales Force Automation (SFA) technologies are now a foundational must-have. In your sales readiness strategies, where are you on the sales process and technology maturity scale? To move into a Best Practice state for…
Accurate and complete customer data is a cornerstone of an effective and efficient CX strategy and can have a significant impact on the bottom line. Common problems that arise from inconsistent, incomplete and inaccurate customer data are very real, including multiple sales reps working on duplicate accounts, ineffective marketing due to duplicate leads and poor…
Who owns the customer experience? Do you define your customer’s engagement with your organization as ‘customer experience’? Do you have a customer experience strategy? Typically, marketing has focused on the first two steps of the customer journey — Awareness and Consideration, and Expansion. Sales is involved. Service is definitely involved. The C-Suite creates the directive to provide great customer…
The challenges in transportation and logistics in 2017 are carrying into 2018. Regulatory change has been at the forefront. Warning signs of tightening capacity means sharply higher rates in a new era of pricing. Consumers just-in-time demands and continual increase of e-commerce increases the need for optimization. Business transformation, enabled by technology innovation, is enabling…
As the logistics and supply chain industry evolves in keeping with changing market dynamics, customer expectations have evolved to match how they engage…just like in the consumer world. The first is flexibility which, is the freedom to change the order within a certain time period to suit the new customer requirement. The second is visibility…
Apex IT has a strong interest in philanthropy and has been supporting the Boys and Girls Club of Metro Denver for years. To kick off 2018, Apex IT donated the funds needed to underwrite two weeks of summer camp at Gates Camp, serving about 140 campers! For the past 46 years, Gates Camp has been…